SATURDAY MORNING FACEBOOK ADS

SATURDAY MORNING

A Look Behind the Curtain.

I’m working on the ad copy for the Modern Day Warrior Intensive, happening Sept 19–21.

Thought I’d share a bit of the process—mostly for myself.

Looking back, my first experience of “masculinity” was from my dad.

He was detail-oriented. VERY focused.

But he had no direction.

No presence.

No heart.

A robot of discipline.

I didn’t trust him.

The next version came from my mom.

She had more direction than my father. More presence. She was sharp and focused—and she ran most of it through her heart.

(You might ask, “Where was the feminine in your life?” Good question. But one for another time.)

Then came what I discovered in school that I call the Jock Mentality Masculine—

That loud, bullying, performative energy.

I judged men in that space harshly… and was wrong more than once.

As I got older, I started forming my own sense of masculinity.
It was intelligent. Structured. Sharp.

But it lacked true focus. True direction. Real presence.

I didn’t even know what those words meant.

I just knew I didn’t have them.

I surrounded myself with clever, witty, creative men—men of high character, IQ and fast tongues.

But it still didn’t land in my body.

One thing I always had, though, was reverence for the feminine.

Even when I was young—I loved women. Treated them with awe. Later, with reverence.

But I was still confused.

I had zero role models.

In my early twenties, I joined the Mormon church. That helped, a little.

I liked the men I met there.

But I wasn’t impressed by them, not in the masculine sense.

I was still searching.

For something I couldn’t name.

Something I somehow knew existed.

Then I picked up a book:

The Way of the Superior Man
Subtitle: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire.

Well—

I had plenty of challenges with women, work, and sexual desire.

So I was all ears.

And that book? It fucking rocked me.

First—

It described masculinity in a way that made actual sense.
The witness. The stillness. The presence.

The three elements I now teach:
Focus. Direction. Presence.

Second—
It revealed that both masculine and feminine grow through three stages of maturity.

Third—
It explained how masculinity has a light and a dark side.
But neither are “bad.”

The question is: Are you running it through your heart?

At that point, I realized:

I had been doing masculinity wrong.

I had been doing life wrong.

Everything I had learned—from my parents, from culture, even from church—was off.

This wasn’t just a Masculine teaching.

It was also my first real understanding of the Feminine.

And it wasn’t just psychological.

It was spiritual.

The Masculine is the Witness.

The Feminine is the Light.

The entire cosmos, expressed as polarity.

Right there in your relationship.
Right there in your bedroom.
Right there in you.

That realization rewrote my life.

It washed away the versions of masculinity and femininity I inherited.

It felt like truth.

Of course, reading David Deida’s books helped.

But what changed me?

Was sitting on the studio floor in Ojai, California with him and doing the actual work—

Learning how to embody the Masculine.

Not theory. Not lectures. Not notebooks.

Embodiment.

That’s what changed everything.

And that’s what I now teach.

Fifteen years later, it’s the same.

The Masculine is the witness.
The Feminine is the light.

We move through stages of maturity, and through light and dark expressions.

And when you run it through your heart, and you incarnate it in your body—

Everything changes.

This work is ancient.

Older than David. Older than me.

It’s lasted because it’s true.

And so, ten years ago, I started training men in the art of Masculine Awareness.

I’ve led dozens and dozens of events.

And every time, I get nourished by giving my gifts to men—training, teaching, guiding, and leading.

It’s good work. Necessary work.

But how do you fit that into a Facebook ad?

How do you distill that sacred, cellular truth into a few lines of copy?

How do you find the men who are like I was—

Men who know the current model of masculinity doesn’t work.
Who feel the pain of that truth every day. But don't even know there is a deeper more sacred masculine underneath, one that is both true and powerfully effective.

How do you reach them?

Here’s what I know:

If you’re reading this, and you feel something stir—
if you’re tired of fitting yourself into boxes
or pretending you’re “fine” when you’re not—
if you know there’s a different way…
then maybe, just maybe—this is your knock.

And the door?

It’s opening.

Jason

PS- I got a call from someone yesterday telling me that my scrapbook of my life posts lately have been deeply inspirational to her. That made me happy. Instead of marketing, I'm just sharing about my life. Just be me.