Fire Your Coach

Fire your coach. Fire your therapist. Work with Chat. And watch nothing change.

That's what I heard this week. "AI is going to wipe out coaches. Thinking. Talking. Strategy. Frameworks. Dead."

And honestly? If all you do is talk… yeah. Probably.

Because thinking is cheap now. Language is cheap. Frameworks are cheap.

But there is one thing AI cannot do.

It cannot walk across a room. It cannot feel its spine collapse. It cannot watch its wife look it in the eye and say,

"Three."

Out of ten.

Years ago Jennie and I were doing a practice. Simple. I walk across the room toward her. She gives me a number. 1–10. How present am I?

First round. "Four."

Again. "Five."

Again. "Three."

And something started happening. Not in my head. In my body.

My chest tightened. Jaw locked. Heat rising.

I wasn't trying to impress her. I was trying to be present.

And the harder I tried… the lower the number went.

Ego flared. Defensiveness. Anger. At her. At myself.

"How the hell is this a three?"

But the more I burned, the less present I became.

And that's when it hit.

You don't think your way into presence. You don't talk your way into embodiment. You don't concept your way into polarity.

You break. You feel. You stay.

That practice took everything I thought I'd built — every insight, every rep, every proud moment of growth — and dashed it on the rocks of bitter disappointment.

I couldn't even walk across a room with presence.

Talk about rubbing your nose in your own shit.

But I didn't learn it as an idea. I learned it in my nervous system.

That's the difference.

When you come to Shades of Intimacy… When you come to Modern Day Warrior… When you come to Heber Meditation Retreat…

You don't take notes. You don't sit in the back of the room. You don't consume content.

You walk across the room.

You breathe while someone watches you. You feel your collapse. You feel your edge. You feel your power. You feel your bullshit.

And then you stay.

Cold water. Eye contact. Voice shaking. Heart pounding.

Threshold. Not theory.

Here's the truth:

AI will beat you at thinking. It will beat you at strategy. It will beat you at copy.

It cannot beat you at embodied initiation.

And that's what I've been building for 15+ years.

Not a content machine.

A threshold.

If coaching is dying… good.

Let the talking heads fade.

The future belongs to those willing to step into the room…

and walk.

Across it.